“Stranger,
here you will do well to linger; here our highest good is pleasure”
Epicurus

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Georgians

March 18, 2020

In Britain we often talk about “what the Victorians did for us” but let us not forget their forefathers the Georgians whose spirit of adventure, thirst for nature and love of the classical form contributed so much to our culture... and indeed the Broken Clock Vodka story.

The Georgian era (1719-1837) saw the pace of modern life suddenly pick up speed with inventions such as James Watt and Matthew Boulton’s steam engine propelling a brave new era of transport and industry.

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Meanwhile the Georgians recognised the need to slow down and get closer to nature by creating the concept of deliberately landscaped English country gardens and even the world’s first public parks for people to enjoy lingering in.

Explorers including Yorkshireman Captain James Cook discovered new lands and cultures, returning with exotic flora and fauna, many species of which became a feature of new botanical gardens across the land.

Famous naturalists such as Charles Darwin and Joseph Banks accelerated scientific and biological understanding, bewitching the public with a new fascination for natural history which led to the establishment of the first zoo and museums.

Young gentlemen undertook “Grand Tours” traveling through France, Italy and Mediterranean, bringing back with them new culinary flavours and the inspiration for neo-classical sculpture, artworks and architecture.

Advances in printing techniques and the design of new typefaces – some of which adorn Broken Clock’s one ornate bottle – sparked a revolution in the publication of books and magazines bringing education, literacy, social reform and the classic novel into the public’s grasp.

And it was one such Georgian novel - The Life and Opinions of Tristram Shandy, Gentleman written by Laurence Sterne - that was the very book which influenced the Broken Clock story and recipe... and the rest as they say, is history.