Parklife

Broken Clock is inspired by old English gardens and is a sipping vodka intended for slow enjoyment.

Making more time to linger in natural surroundings is a luxury we should not overlook. Indeed we should seek it out. As far back as the Georgian period there are written accounts from members of the public troubled by the impact of the accelerating pace of life on people’s well-being.

But it wasn’t until the beginning of the Industrial Revolution that it dawned upon mindful individuals to create free natural spaces in the inner cities for the benefit of urban dwellers working in mills and factories.

The first purpose built public parks were created on land donated by notable local philanthropists. Derby Arboretum opened in 1840 and then Princes Park in Liverpool two years later. It was 1847 before the first park was built using public money in Birkenhead, which was then in Broken Clock’s home county of Cheshire.

Visitors to these parks could enjoy deliberately landscaped features such as lush lawns, ponds, water fountains, abundant flower beds and of course the ubiquitous park bench... the perfect place to sit and take in nature’s splendour.